‘Powai Run’: Thousands of Mumbaikars Run a Community Marathon for a Cause, win hearts

Brookfield Properties, a leading global developer and operator of high-quality real estate assets, partnered with the Rotary Club of Mumbai Lakers for the second year to organize the 12th edition of the Powai Run on March 5, 2023. The community marathon aimed to promote diversity, inclusivity, and equality, supporting this year’s theme of #EmbraceEquity. This special Holi edition was a resounding success, with over 6,500 participants from various walks of life walking and running through the streets of Powai to support the cause.

The run was flagged off by Mr. Alok Aggarwal – MD and CEO of Brookfield Properties, Ms. Reema H. Kundnani – Senior Vice President – Region Head, West India and Head – Marketing, Branding & Communications, India at Brookfield Properties, Mr. Niranjan Hiranandani – MD Hiranandani Group of Companies, and Mr. Divyanshu Aggarwal – Founder of Adventures Beyond Barriers Foundation (ABBF) at Downtown Powai.

The initiative witnessed active participation from CXOs and eminent business leaders in the likes of Frank Schloeder (Managing Director, Hafele South Asia), Soumya Sen (Director- Compensation and Benefits, Asia Pacific & Japan, Abbott Healthcare) Shefali Mian (Director- Compensation and Benefits, India, Abbott Healthcare), Ramesh Nair (CEO, Colliers India), Anil Bhatia (VP and MD, Emerson), Gautam Saraf (MD, Mumbai and New Business at Cushman & Wakefield), professors, current students and alumni of the prestigious IIT Bombay, corporates and people of the Powai community.

The exclusive CXO run, ‘The Inclusion Run,’ was curated by Brookfield Properties in association with Adventures Beyond Barriers Foundation (ABBF), a not-for-profit organization that promotes inclusivity. Leaders of today and tomorrow came together to run as an ally to the visually impaired or ran individually, supporting the cause.

Powai Run 2023 was also a day of carnival with live music, food pop-ups, shopping, and entertainment with the entire Powai community coming together to make it a perfect blend of fun, fitness, community engagement and social cause.

Mr. Alok Aggarwal, CEO and MD of Brookfield Properties, said, “We embrace our role as stewards of the communities we serve. We are not just partners to our communities; we are part of them. We are delighted to partner with the Rotary Club of Mumbai Lakers and be a part of this vibrant community. This year’s run, supporting the theme of #EmbraceEquity, was organized with the commitment to create awareness for people with disabilities. It is a unique initiative celebrating inclusion.”

To engage people in a healthy lifestyle, Powai Run also initiated a 10km virtual run from February 18 to March 4, which witnessed participation from across the world, showcasing the interest in attaining a fit lifestyle and showing solidarity for a cause.

Deepak H Daryanani, of the Rotary Club of Mumbai Lakers, said, “We are delighted and grateful to have Brookfield Properties partnering with us for this year’s edition of our annual fundraiser. The 12th Edition of the Powai Run sets a new bar for the cause at large, making the community imagine a gender-equal world; a world free of bias, stereotypes, and discrimination; a world that is diverse, equitable, and inclusive.

Brookfield Properties and the Rotary Club of Mumbai Lakers remain committed to creating a more inclusive and equitable society and plan to organize more such events and experiences in the future.

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